Guinness sells the pint, then the family story. Is Cyprus missing a trick?
In Dublin, Guinness discovered a rather splendid way of making money. First, it sells the world its famous black stout. Then, it charges tourists at least €24 to discover how the family behind it became fabulously wealthy. And judging by the crowds at St James’s Gate, nobody seems particularly bothered about paying.…
Full story on the publisher’s site.